Practical notes on software, automation and running a better business.
What we learn building systems for restaurants, retailers, clinics and agencies — written for owners, not engineers.
MobileWhat a mobile app actually costs to build in Egypt in 2026
Real ranges, the six variables that move them, and how to read a quote before you pay for it.
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POS SystemReady-made or custom POS: how a restaurant owner should actually decide
A test you can run in one week, before you talk to a single vendor, that tells you which of the two you need.
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Business SystemsNearshoring software development to Egypt: what European buyers should check first
Time zone, cost, contract law and the one question that decides whether it works — before you engage a single developer.
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Business SystemsCustom software vs off-the-shelf: how to choose
A simple test for whether to buy a ready-made tool or build something that fits your process exactly — and the three situations where the answer is obvious.
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Web DevelopmentWhat does a web app actually cost to build?
The line items that move the number, the ones that are always missing from a quote, and how to compare two proposals that look nothing alike.
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AIA practical guide to adding AI to your business
Which tasks are actually worth automating, how to test one in a fortnight for almost nothing, and the four failure modes that sink most AI projects.
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AutomationSeven workflows every retail business should automate first
Ranked by payback, not by how impressive they sound — with the hours each one typically returns and what it takes to set up.
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Business SystemsYour dashboard is lying to you
Six ways a report that is technically correct still leads you to the wrong decision — and the questions that expose each one.
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Case StudyCutting a restaurant chain's stock waste by a third
How a four-branch group replaced paper tickets and weekly guesswork with one connected system — what we built, what it changed, and what we would do differently.
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Business SystemsNine things to check in a software development contract
The clauses that decide whether you own what you paid for, written for the person signing rather than the lawyer reviewing.
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Business SystemsHow to choose a software company without being a technical person
What to ask, what the answers tell you, and the warning signs that are visible long before any code is written.
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Business SystemsWhy software projects fail, and the five checks that prevent it
Failure is almost never technical. It is five specific decisions made badly at the start, each of which you can check before committing.
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Business SystemsConnecting the systems you already run
Why integration costs what it does, the four ways systems can be joined, and how to tell before you commit which one you are facing.
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Web DevelopmentBuilding an online store in Egypt: payments, delivery and what actually breaks
The two problems that decide whether an Egyptian e-commerce build succeeds — and neither of them is the website.
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Tell us what you are trying to fix. We will tell you honestly whether software is the right answer.